Marketing health products with taste

How do you convince the male-dominated, venture capital start-up world that a 'period product' is marketable? That was just one of the challenges that faced Lam, a CC student who started Chica Chocolate with her friend and won CC's 2018 Big Idea pitch competition to get her fledgling company off the ground. Chica Chocolate produces high-quality chocolate truffles infused with herbs specially formulated to support a healthy menstrual cycle, and distributes them to women on a subscription basis.